NEET Snacks

From concept to execution, the NEET Snacks subscription service was looking for a campaign that captured the feeling of their brand and could be carried over into future marketing efforts.

There is an interesting balancing act that happens when you develop a marketing campaign strategy from the ground up. First, there is the creative direction that asks, “how are we going to capture our audience’s attention with something that will tie images and sound to the identity of our brand?” 2nd is, “how can we accomplish this task with the time and budget available?”

After a number of script proposals, we found an approach that would check all of our necessary boxes. A short time after, we produced 1 full length commercial with 4 ad spots and a roadmap for their release online and at public events and expos. Plan it, bring together the right talented people for the job, make something awesome.