Retro Atomic Zombie Adventureland

Sometimes a client’s needs can be stacked on each other due to a product launch deadline. The launch of this forward thinking (and brain eating) pinball machine involved a live event exhibition and livestream showcase with tailored promotional videos and photos (Over 2 hours of material delivered in a matter of days).

Apart from the fun we had with the whirlwind of interviews, keynotes and product videos, the standout experiment for us was the livestream presentation. The pinball livestream community is a passionate one. Collectors of these art piece mash-ups of tactile technical mastery and unique storytelling design (presented as a game) show off their collections and skill for anyone with an interest to view and support online.

Demonstrating RAZA’s touch screen full of power ups, bonuses and story focused mechanics was so exciting because the whole machine these technicians set out to create really speaks to everything we stand for: The search for fun and innovative storytelling opportunities in thrilling and unconventional technical mediums. If you can find the right balance of vintage and new, you know you are onto something special.